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Guides & Thinking

Practical guides on SEO, AEO, GEO, Shopify, and AI readiness. No fluff.

GEOAI SearchGoogle AI

What is GEO? Generative Engine Optimisation Explained

GEO gets your content featured in Google AI Overviews, ChatGPT Search and Perplexity. Learn how the 512-token chunk rule works — and how to survive it.

21 April 20267 min read
AEOAI SearchChatGPT

What is AEO? Answer Engine Optimisation Explained

AEO is how your business gets cited by ChatGPT, Perplexity and Claude. AI search referrals convert 9x better than social. Here's how to get in.

21 April 20267 min read
SEOAEOGEOAI Search

SEO, AEO and GEO: What's the Difference and Which Does Your Business Need in 2026?

Google, ChatGPT, Perplexity — your customers are searching everywhere. Here's how SEO, AEO and GEO work together to make sure they find you.

20 April 20268 min read